New hot spot of commercial real estate transformation
In 2017, the key points of deepening the economic system reform of Shenyang City clearly proposed that the commercial real estate should be transformed into mass creative space, culture, tourism, pension and other purposes. In addition, in the 13 policies of the real estate market issued recently, it is also proposed that "for the supplied and undeveloped real estate development land, under the premise of complying with the land use policy, the development enterprise can apply for conversion of use, and support the transformation to culture, tourism, pension and other industries."
It can be seen that under the guidance of the government's policies, cultural tourism real estate, which focuses on the development of culture, tourism and pension, takes operation as the guide, resource integration and refined management as the development mode, or the new direction of the transformation of real estate enterprises and commercial real estate operators.
I. characteristic town: a new hot spot of policy incentives
Among many cultural and tourism real estate projects with mountains, lakeside, seashore and other natural resources as their selling points, the development speed of theme park and characteristic town projects is particularly rapid. According to the data of RET ruiyide China commercial real estate research center, in 2016, there were 110 new projects of theme park and characteristic Town, with the newly increased land reaching 6.01 million square meters, ranking first in cultural and tourism real estate projects.
▲ gubeishui town
On the one hand, "back to nature" has become the new fashion of current consumer tourism consumption, and the characteristic town has huge market potential; on the other hand, it also depends on the clear direction and relevant policy guidance of the central government on the construction of the characteristic town——
February 2016: Several Opinions on further promoting the construction of new urbanization proposed to develop charming towns with distinctive advantages to drive agricultural modernization and urbanization of farmers nearby.
July 2016: the notice on developing the cultivation of characteristic towns proposed that China will cultivate 1000 characteristic towns with different characteristics and full of vitality by 2020.
October 2016: the Ministry of housing and Urban Rural Development released the list of the first 127 Characteristic Towns in China. Developing characteristic towns has become an important platform for promoting supply side structural reform and an important starting point for further promoting new urbanization.
In order to better promote the country's demand for new urbanization construction, and also to seize the new opportunities for development under the guidance of policies, in May this year, Shenyang municipal government issued the implementation plan for the construction of Characteristic Towns in Shenyang (2017-2020), that is, by 2020, it will strive to plan and build 15 industries with distinctive characteristics, complete infrastructure, strong humanistic atmosphere, beautiful ecological environment and system The characteristic villages and towns with flexible mechanism involve nine areas, such as Hunnan, Yuhong, Shenbei New District and Sujiatun.
Obviously, under the encouragement and encouragement of policies, characteristic towns will blossom all over the country in the future, and become a new hot spot in the development of culture and tourism real estate.
II. Development and analysis of Characteristic Towns
One
Four labels promote characteristic town
Characteristic town is a development space platform that focuses on characteristic industries and emerging industries, gathers development elements, and has clear industrial positioning, cultural connotation, tourism and certain community functions. In terms of spatial planning and layout, it needs to have the following four elements:
A certain space scope - the planning area of the characteristic town is generally controlled at about 3-5 square kilometers, and the construction area of the core area is controlled at about 1 square kilometers.
A clear industrial orientation -- characteristic town should choose a subdivision industry with local characteristics and comparative advantages as the main direction of attack, so that it can become a major industry supporting the future development of characteristic town.
Complete functional combination - the construction of the town should be equipped with complete urban supporting facilities and supporting public service facilities such as functions, living and living, and finally realize the gathering of talents.
The cultivation of characteristic towns should form a unique cultural identity and develop in combination with industry, so as to realize the integration of cultural functions, fine and beautiful cultural forms, special and strong cultural industry, and new cultural mechanism.
Two
Development scale of characteristic town
According to the statistics of RET ruiyide China commercial real estate research center, at present, most of the characteristic towns that have been built in China are distributed in the South; in terms of the number of towns, Zhejiang Province, Yunnan Province and Hunan Province rank in the top three, with the number of characteristic towns reaching 315, 211 and 105 respectively. Among the 18 provinces (districts and cities) that have issued policies on Characteristic Towns, 15 provinces (districts and cities) have clearly proposed the number of provincial characteristic towns; among them, Liaoning Province has clearly stipulated that the province will focus on cultivating and planning 50 Characteristic Towns in the future.
Three
Success factors of characteristic town
A successful characteristic town can not be separated from many factors, such as location environment, industrial agglomeration, supporting facilities, cultural tourism, brand effect, and government power. Among them, location determines attraction, industry drives population, supporting and improving regional functions, while culture and brand are conducive to the formation of product characteristics. The government is the direction and strong supporter of the future development of characteristic town.
III. key points of building characteristic town
In the implementation plan for the construction of Characteristic Towns in Shenyang (2017-2020), it is proposed to focus on the cultivation of seven types of characteristic towns, including leisure tourism, history and culture, national characteristics, modern agriculture, beautiful and livable, modern manufacturing, trade and logistics. Then, how to cultivate and build characteristic towns in a short period of time, from the development stage to the later stage of industrial introduction and regional function construction, is inseparable from the following points:
One
Mining the local culture
The characteristic town should take the characteristic building as the platform, the local culture as the soul, and the modern interpretation based on the characteristic culture,
